I build the technology and design how people meet it.
Tools, systems, and strategies for teams where the return on technology depends on whether people actually use it.
What I've worked on
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Enefit: Designing Digital Energy Journeys
Redesigned the digital onboarding journey with AI-enabled self-service, reducing service costs and improving customer experience.
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OCMA: Creating Personalized Digital Migration Services
Prototyped a digital portal that guides foreigners through Latvia's immigration process with a personalized, step-by-step checklist.
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MAJA: Building Home Resilience with AI
Designed and built an AI-powered mobile app that helps homeowners prepare for and respond to extreme weather events.
Tools I've built
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ETL Data Pipeline Interface
A working interface for moving and transforming data through a pipeline.
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Live Assessment Tool
An interactive tool that runs an assessment live and returns a result on the spot.
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Prospecting and enrichment workbench
Know exactly who to reach and how to reach them. Define the customers you want, get a clean list of verified contacts in seconds, and export everything your CRM needs in one pass. No more hours lost to stale data or half-filled spreadsheets.
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Buyer intent signal radar
Talk to the right account at the right moment. See which companies are actively researching what you sell, watch their interest climb in real time, and get a note explaining why now is the time to reach out. The guesswork disappears.
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AI SDR agent console
Scale outbound without losing the human touch. An AI agent researches every prospect, writes personalized drafts, and queues them for your approval. Nothing sends without your click. When someone replies interested, the full thread lands in your lap ready for a real conversation.
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Sales engagement and sequencing platform
Never let a prospect fall through the cracks. Build multi-step outreach once, then let the system keep your pipeline moving while you focus on the conversations that matter. Every open, click, and reply shows up in one place, and the sequence pauses itself the moment a prospect responds.
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CRM and deal pipeline
See your entire revenue picture in one view. Drag deals across stages, log every interaction on a shared timeline, and spot stale opportunities before they slip. When someone asks how the quarter looks, you have a clear answer without digging.
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Conversation intelligence hub
Turn every sales call into a searchable playbook. The tool finds the moments that matter: budget signals, competitor mentions, pain points, and next steps. Managers coach from real data instead of sitting in on every call, and deal risks surface before they become surprises.
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Forecast and pipeline health console
Commit a number with confidence. Every deal gets a transparent risk score, every adjustment leaves an audit trail, and the waterfall shows exactly what moved your forecast this week. Leaders see the gap to quota in one glance. No black boxes.
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Enablement and readiness platform
Get new reps selling faster and keep experienced reps sharp. Structured learning paths, quizzes, and AI-powered role-play take a rep from day one to certified in less time. Managers see exactly who is ready and who needs support, across every cohort.
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Deal room and business case builder
Give buyers everything they need to say yes, in one shared space. A clean, branded room holds your content, a mutual action plan both sides can update, and an interactive ROI calculator the buyer can adjust and export for their own decision-makers. You see every view, every click, every signal that the deal is moving.
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Signals Dashboard
An AI dashboard that scans a niche for buying signals: new regulations, leadership changes, funding rounds. Cuts manual prospecting.
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ROI Simulator
An interactive tool for sales conversations. A prospect enters their numbers and sees the return they can expect.
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GTM Platform
Case studies, talk tracks, data, and training in one place, so a whole team can sell, not just the founder.
Most of the value an organization chases, it already owns. It is sitting inside the technology, the data, and the people they have already invested in. The return stalls when those three do not connect.
I work in the gap between the investment and the return. Data tells me where to look. Design tells me what to build. The combination is how I make technology land with people, not just exist near them.
What I'm thinking about
I write a weekly newsletter about the human side of technology, AI, and professional growth. It's for the people who build tools, design systems, lead teams, and ensure the resilience of their business.